Direct Mail Marketing to Sell Home Security Systems

Many businesses do extremely well when using direct mail marketing techniques to sell their wares and goods or drive traffic to their retail establishments. But the best direct mail marketing companies sell products and services for the home. In fact the industry surveys show that those companies, which sell home products have a 35% greater return on investment for their direct mail marketing coupon package expenses.

Why do you suppose this is? Well consider that you are advertising into the home with direct mail marketing and if you are selling services or products for the home you have their attention. Of all the businesses who say that they get the most out of direct mail; most are services like pool cleaning, landscaping, deck washing and best of all home alarm systems, as it rated better than all the rest.

Also on the list are patio enclosed decks, shutters and driveway resurfacing. So if you are selling any kind of product or service for the home it makes sense to get your advertising into the home where it will do the most good. Remember this and if you are selling home security systems, this is the best place to advertise, so consider this in 2006.

Lance Winslow, a retired entrepreneur, adventurer, modern day philosopher and perpetual tourist.

Improve your home security

You must have often thought of how to make your home a safer place and prevent burglars from breaking in. One of the best solutions to ensure home security is setting up a monitoring security system. By having such specialized equipment installed, you can provide the necessary security for your family and belongings. Timed burglar alarms, door contacts, motion detectors and exterior lighting are some of the basic features of home security systems, which ensure maximum security for your property. For increased protection, most home security systems are also monitored through a central communication unit that notifies the police when an intrusion has taken place.

Poor security measures are probably the main reason why so many people fall victims to burglaries. Simply locking your doors and windows is no longer the best way to ensure your home security. Traditional locks can easily be picked by skilled burglars, so if you want to make sure your family and assets are well protected, you must take more effective security measures. Installing a home security system with a burglar alarm will most definitely reduce the chances of your home being broken into. Thieves are less likely to break into a house equipped with a security system as they know they run a higher risk of getting caught.

Nowadays, various complex devices for home security are available to choose from. Advanced security systems are very difficult to disable and they are also effectively monitored. This means that, in case the alarm goes off, the home security monitoring system will alert the police and so attempted break-ins are discouraged spot-on. Apart from a burglar alarm, an effective security system can also include exterior lighting, which is in most cases motion-activated. Since most break-ins occur at night, such a feature will improve your home security by making intruders shy away, while not overcharging your electricity bill like permanent exterior lighting systems.

It is far more effective to prevent a breach in your home security than to deal with the consequences of a break-in. The budget you will allot to improving the security of your family and assets by setting up a home security system will definitely pay off later on. Statistically speaking, residences that are not protected by a security system are far more likely to be broken into and the investment you will make to protect your home security will be much lower than the losses you may undertake if you expose your home to the peril of burglary. Turning on your security system, when you are asleep or away from home, will definitely set your mind at ease.

Although even advanced home security systems may seem rather complex for your protection needs, you must be aware that there are never too many security measures you can take to keep your family and belongings safe. Most monitoring systems for home security are easy to set up, while arming and disarming the alarm can be effectively taught to children. At the same time, monitoring security systems are extremely difficult to disable by a possible intruder, so they ensure maximum home security for you and your family. You will definitely benefit from purchasing and setting up an effective security system for your home.

Establishing the lengths you will go to when it comes to home security involves a lot of decision-making. You may think that a security system with advanced features is more than you really need. Sometimes a basic burglar alarm seems to be enough and you may not see the necessity of exterior motion detectors or motion-activated lighting. However, if you take into account the possible losses you may suffer as a result of a break-in, you will surely realize that the necessity of highly proficient measures for home security.

Most features of the security systems available are designed to protect the safety of your home. Their main objective is to prevent a possible burglar from getting in by scaring him off with bright light and noise. Most of the times, the mere presence of a home security system is an effective deterrent, as burglars can figure out if a residence is monitored and will most likely give up attempting to break in. There are countless advantages to having a security system set up, so make sure you decide on making such a purchase. You will rest at ease once you know that your family and belongings are perfectly safe.

By visiting our site, you will find everything you need to ensure the security of your house or office because we know everything there is to know about home security , business security and alarm monitoring. Don't risk getting burglarized!

Homeland Security Equipment - Gas Mask

Homeland security is the number one goal for the United States Government and should be the goal for all of it's citizens. The deadly attacks on Sept. 11 and the recent London bombings have highlighted the importance of safety and security throughout the world. The homeland security threat level has been raised to elevated status by Texas homeland security department. As per the Texas homeland security department the elevated level is defined as:

There is a significant risk of terrorist attacks. In addition to the actions recommended under lower threat levels, agencies should consider:

• Increasing surveillance of critical infrastructure and significant locations.


• Coordinating emergency plans as appropriate with nearby jurisdictions.


• Assessing and disseminating information and warnings as appropriate.

Emergency preparedness was discussed elaborately on National Public Radio (NBR) and was emphasized that safety equipment like gas masks need to be procured by every citizen of the United States and be prepared for any disaster from future terrorist attacks. They also mentioned that it is time for people to consider these warnings seriously and an action plan to safeguard themselves and their loved ones need to be formulated.

There are a number of products available on the market to protect you and your family from unexpected attacks on your safety, including products like gas masks that could be specified as Homeland Security equipment. Whether you are facing an intrusion of your privacy or a terrorist attack directed at your workplace, there are products available from fire safety equipment, gas masks to surveillance equipment which can provide an extra layer of protection. Even when your home may be insured against damage, insurance will not protect your health in the event of a fire. Even though you may never need to reach for the fire extinguisher, it is always safer to have it on hand in the event of an emergency.

Gas masks can provide you safety in the event of a breach of homeland security, such as a chemical or biological attack. They can also be used in industrial and agricultural environments in which there are a large number of airborne pollutants. When you need protection for both your eyes and respiratory system, consider the gas masks which has been approved by the EU and NATO as a personal protection device.

There are surveillance equipment like video surveillance equipment which would help guard your premises and aid you further in improving your safety and security. You may also look into audio surveillance equipment such as our phone line analyzer to ensure that your data transfers and conversations are protected. Homeland Security and the related products can help you take action to ensure your safety and that of your loved ones.

More information about gas mask is at Gas Mask and how gas mask works is at Homeland Security Equipment

Andy Jones -Media Relations,
Namebrands Retail LLC
Best Safety Apparel
Ezine articles expert author

Home Security How You Can Help the Police Before Your Property is Stolen.

Welcome back to part 7, if you have implemented the recommendations we have made so far you will have gone a long way toward protecting your home. Nobody can promise that you will not fall victim to a thief, so in this article I want to give you a few tips on how you can help the police retrieve your goods if it should be stolen.

Make an inventory of your property.

Keep a list of your processions in a secure place, perhaps in a safe deposit box or with a friend, this will help the police if you do have a burglary, and it will also help to support a claim if you have a house fire or some other kind of loss.

The better the job you do on the property inventory the more help it will be. Now that digital cameras are readily available take pictures of all the rooms in your home and their contents. In case of a loss by fire or flood etc. it will help you in your claim with your insurance provider.

On your property list, show, which room the goods, were in. Describe the article as fully as feasible; include the manufacturer model number, size, color, and the material the article is made of as well as its price. It is also a good idea to include damage marks, repairs, etc because these are unique to your things.

Mark your goods with your Post Code, your Drivers License Number or some other number that is exclusive to you but do not use your Social Security number! Properly marked property is hard for a burglar to sell on to someone else, and it makes it easier to trace them back to you.

Always mark your assets by engraving in an area that cannot be simply removed and is not in plain sight, if you cannot engrave the thing use a permanent marker or an ultra violet pen. Some items are not suitable for marking and this is where a digital or video camera comes into its own.

Now that you have a catalogue of your property make certain you keep it up to date!

Having marked your property make sure that any possible burglar knows about it, a small sticker displayed on doors and windows will do the job. These are generally available from your local police station or crime prevention officer.

Burglary is the most frequent form of theft in the United States; by marking your property you are taking an important step in protecting your home and avoiding the distress that this type of home invasion causes.

In the next part of this series I will be giving you a few dos and don'ts to help you with your personal and home security, see you soon.

Roger Overantout

For more vital home security tips and information about how to protect your home and family please visit www.homesecuritynews.info

You may reproduce this article provided you maintain an active link back to www.homesecuritynews.info

For more vital home security tips and information about how to protect your home and family please visit www.homesecuritynews.info

You may reproduce this article provided you maintain an active link back to www.homesecuritynews.info

Home Security Systems - An Insiders Guide To Saving You Money

Security Systems Reduce Burglaries...

Homes without security systems are about 3 times more likely to be broken into than homes with security systems.

Source: Simon Hakim, Temple University, 215-204-7476

Monitoring your home security system has never been easier but there are several things you need to consider before committing yourself to a long term monitoring agreement with any alarm company

Alarm companies don?t make the majority of their profit from selling security systems, it comes from accumulating a large base of alarm-monitoring contracts. In fact these monitoring contracts are so profitable that they are frequently bought and sold like mortgage notes.

Tip #1 Ask if they are an authorized alarm dealer or a represent a marketing company.

Marketing companies have learned to flood a market with fantastic offers on security systems with the sole purpose of selling the contracts at a profit. They often use any sub-contractor available, which can lead to poor customer service once the marketing company leaves town.

Once you find a reputable alarm company ask them to come out to your home and give you a quote. You?ll find that most will quote you a basic security system at a reasonable price. These basic security systems generally include an control panel, keypad, motion detector, a couple of door contacts, inside siren, a yard sign and warning decals

Tip #2 Make sure the equipment can be monitored by any alarm company not by just the one selling it to you.

If they use proprietary security equipment you could be left in a bind should you become dissatisfied with their service for any reason. Ademco, DSC,& Caddx are well known manufacturers and can be monitored by any one.

Some companies offer low a low installation charge of $99.00 or will give you a ?FREE? security system. Many do so if you put a security sign in your yard for advertising purposes and commit to a long-term alarm-monitoring contract.

Since the installation charge doesn't cover the true cost of the equipment and labor, you are charged a substantial monthly fee to recoup their investment. These ?deals? or equipment leases aren't necessarily bad but make it hard to evaluate the true cost to you over time.

The best way to evaluate your contract is to ask the salesman to give you a quote to purchase the security system outright and show the home alarm-monitoring fee separately. Most of the time you are better off buying the alarm system because your monitoring fee will be much less.

For example. Say for $99 your monitoring fee is $35 per month for 3 years you total cost for monitoring your home alarm is $1359.00 Your fee will remain $35 per month or even increase.

On the other hand say you pay $599.00 installation and $20 dollars a month your total cost is $1319. Not only is your overall cost less but from year 3 on your will be saving $180 per year. This savings would be better spent on upgrading your alarm system to include fire monitoring and added perimeter protection

Tip #3 Don?t pay additional charges for medical or fire monitoring.

It?s ok to pay for the equipment needed but some companies charge $2-$5 extra for these services. These options are easily programmed into the alarm system and don?t require any additional effort to monitor.

Is A Basic Security System For You?

The answer is probably not. Basic systems only cover your doors and are supplemented by the use of a motion detector. This detector is usually mounted in the main hallway to catch a burglar crossing the center of the home. If they come through a bedroom window and never pass by the motion detector, the alarm system will never sound. Imagine being home at the time this happens. Basic security systems are best used as a deterrent to a break in and to notify the authorities an alarm condition exist.

Adding perimeter protection such as window contacts or glass break detectors should be high on the list of upgrades. These types of upgrades not only activate the alarm system instantly but also will give you piece of mind while you are home.

Protect Your Financial Interest Not Just Your Home

Get all quotes in writing and make sure the quote is a binding quote. At a minimum the following should be included in your contract.

Length of contract and if / how it renews. Does it renew automatically? What type of notice do you have to give to terminate the monitoring agreement

Will your fee increase and is there a limit on the increase. If at all possible lock in your monitoring fee for the entire contract otherwise you could see an increase every year. Don?t be afraid to walk away on this point alone.

Do you own the equipment or is it a lease? A lease means lower initial installation cost but high monitoring fees.

Warranty:

Most of the alarm equipment comes with it?s own warranty in addition to what is offered by your company. Specify the warranty for each item so that you aren?t charged if it fails.
Also specify how long the warranty on labor is. Expect to pay some labor cost for replacing under warranty items

Service Calls

Alarm technicians are usually well trained to diagnose and fix problems with your security system. Be prepared to pay in the neighborhood of $55 per hour. The fee can seem high when compared to your original installation cost but is not out of line. Think about how much you pay for your car or computer to be worked on.

How long is the response time to service your alarm system. 48 hours is a reasonable time.

Do they provide an installation certificate for your home owner?s insurance. Many insurance companies offer a discount for monitored home security systems.

Don?t Wait Until You Have A Break-In To Get An Alarm System!

You can replace most things but you may never replace your sense of security in your own home.The author has more than 15 years experience in the home security industry. Learn more by clicking here http://www.cornerstonesecurityservices.com